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The Cross Border Client Group (CBCG) approach, launched in 2004 as a sales project by HypoVereinsbank and BA-CA, is a well-proven instrument which will strengthen our USP of international coverage in markets which are growing together. Customers doing cross-border business are actively offered our banking network, which has visibly enlarged in the meantime, to help them to expand further. The expansion of our CBCG business is a strategic priority in UniCredit Group. The CBCG Global Centre of Competence in Vienna has been functioning as the centre of the Group-wide CBCG programme since September 2006.
Lowering the entry threshold in new markets
The CBCG relationship management model provides our corporate customers with the opportunity of expanding internationally – more easily and more safely than ever before. It is based on uniform processes and service standards which are used in all network banks. As a result of CBCG, formalities for customers have been greatly simplified. The basis for a business relationship is the credit rating of the main company. We want to offer new, small companies the same status their parent company already enjoys on its home market. Our experts use their know-how of the local markets and assist customers on-site thus lowering the entry thresholds. Our banking group’s internationally active customers have access to a range of products which are available to them under the same name and with the same features in each country in which they operate.
In future, CBCG business is expected to grow faster than ever – both with regard to the number of customers and revenues.