Further Crosslinks
Business risk is defined as unexpected adverse changes in business volume and/or margins which cannot be attributed to other types of risk. Adverse changes result mainly from a significant deterioration in market conditions, changes in the competitive position or customer behaviour, and from changes in the legal environment.
Business risk measurement thus measures the influence of external factors on a decline in profits and the effect on the market value.
As part of general income and cost management, operational management of business risk is the responsibility of the individual business units.

